A Customer Closeness programme will provide richer and deeper qualitative insights for the senior leadership team to develop stronger emotional connections with customers, making the lens of the customer easier to adopt for service design and policy making.
Customer closeness isnāt just another scrutiny panel or research project. Whilst it adopts many of the principles of good qualitative research, the role of the āresearcherā is often carried out by you, with help and guidance from a trained facilitator and research team to analyse the outputs and get the most out of the opportunity.
YOU NEED THIS IF:
You want to inform boardroom discussion through richer qualitative insights for developing stronger emotional connections with customers.
WHAT WE DO:
Programme design
Expert facilitation
Reporting and analysis
Engaging outputs