Our Qualitative research is about understanding, not measurement. It’s the basis of good customer insight because it allows us to design research programs that reflect how customers see the world.

Exploratory research is also an essential tool to build the deep empathy for customers that you need for customer experience design.

THE WAY CUSTOMERS SEE IT.

We use qualitative techniques to get close to customers so that we can understand their thoughts, feelings, and decisions. Exploratory research will make sure your survey is measuring the right things.

Qualitative insight is also great fuel for internal communications and storytelling, because it allows individual customers to come to life within your business. These customer stories have enormous power to humanise customer experience research and make it more engaging.

Whether you’re looking for standalone research to engage employees or outputs to inform a larger, more detailed programme, we’ve got a solution to help.

YOU NEED THIS IF:

You want to understand the “lens of the customer” – how things look from the customer’s point of view. It allows us to design research programs that reflect how customers see the world. It’s also an essential tool to build the empathy for customers you need in customer experience design.

WHAT WE DO:

Customer Journey Mapping

Focus Groups

Depth Interviews

Telephone Depths